Logos
What is Logos?
Logos is defined as a rhetorical appeal that reveals logical reasoning, according to Warren and Fassett in their book Communication: A Critical/Cultural Introduction. To put this in simpler terms, logos is the part of a rhetorical argument that "makes sense". It often involves statistics, facts, research, historical data, and even simple reasoning. Logos is used extensively in the academic world.
Logos & Animal Cruelty
An example on how logos would be used in connection with animal cruelty research would be the research done with criminal and animal cruelty. Several studies have been done asking criminals if they have abused animals, how did they abuse them, when they started, etc (Dutkiewicz et al.). One could argue that noticed animal abuse could be a way to identify individuals who may commit crimes later and attempt to intervene to prevent crime.
References
Fassett, Deanna L. & John T. Warren. Communication: A Critical/Cultural Introduction. Thousand Oaks: SAGE Publications, Inc., 2011. Print.
Dutkiewicz, Erik. L et al. "Exploring the Age of Onset and Recurrence of Childhood Animal Cruelty: Can Animal Cruelty Be Learned From Witnessing Others Commit It?" International Journal of Offender Therapy and Comparative Criminology. 56.4 (2012) : 614-626. Print.
Dutkiewicz, Erik. L et al. "Exploring the Age of Onset and Recurrence of Childhood Animal Cruelty: Can Animal Cruelty Be Learned From Witnessing Others Commit It?" International Journal of Offender Therapy and Comparative Criminology. 56.4 (2012) : 614-626. Print.